IID - Interviewer Identification
Does respondent have a mobile phone?
Work status
Occupation
Age
Top of mind awareness
AAPT
New Tel
One-tel
Optus
Orange
Telstra
Virgin Mobile
Vodafone
Other
Don't know
Company currently with
Friendly - AAPT
Friendly - New Tel
Friendly - One-tel
Friendly - Optus
Friendly - Orange (Hutchison)
Friendly - Telstra (Mobile Net)
Friendly - Virgin Mobile
Friendly - Vodafone
Low prices - AAPT
Low prices - New Tel
Low prices - One-tel
Low prices - Optus
Low prices - Orange (Hutchison)
Low prices - Telstra (Mobile Net)
Low prices - Virgin Mobile
Low prices - Vodafone
Fashionable - AAPT
Fashionable - New Tel
Fashionable - One-tel
Fashionable - Optus
Fashionable - Orange (Hutchison)
Fashionable - Telstra (Mobile Net)
Fashionable - Virgin Mobile
Fashionable - Vodafone
Reliable - AAPT
Reliable - New Tel
Reliable - One-tel
Reliable - Optus
Reliable - Orange (Hutchison)
Reliable - Telstra (Mobile Net)
Reliable - Virgin Mobile
Reliable - Vodafone
Good coverage - AAPT
Good coverage - New Tel
Good coverage - One-tel
Good coverage - Optus
Good coverage - Orange (Hutchison)
Good coverage - Telstra (Mobile Net)
Good coverage - Virgin Mobile
Good coverage - Vodafone
The best phones - AAPT
The best phones - New Tel
The best phones - One-tel
The best phones - Optus
The best phones - Orange (Hutchison)
The best phones - Telstra (Mobile Net)
The best phones - Virgin Mobile
The best phones - Vodafone
Conveniently located stores - AAPT
Conveniently located stores - New Tel
Conveniently located stores - One-tel
Conveniently located stores - Optus
Conveniently located stores - Orange (Hutchison)
Conveniently located stores - Telstra (Mobile Net)
Conveniently located stores - Virgin Mobile
Conveniently located stores - Vodafone
Leaders in mobile phone technology - AAPT
Leaders in mobile phone technology - New Tel
Leaders in mobile phone technology - One-tel
Leaders in mobile phone technology - Optus
Leaders in mobile phone technology - Orange (Hutchison)
Leaders in mobile phone technology - Telstra (Mobile Net)
Leaders in mobile phone technology - Virgin Mobile
Leaders in mobile phone technology - Vodafone
Orange (Hutchison)
Telstra (Mobile Net)
Technology fascinating
Surprised by bill size
Difficult to determine best deal
Spent a lot of time shopping for best deal
Closely monitors time on phone
Cost is a factor when deciding to SMS or phone
Calls kept short and to the point
How many SMS sent in typical week
Average monthly bill
Proportion of calls that are business
Where was phone bought from?
Gender
Has children